Mr. Ajit Gagare is an Assistant Professor at the Department of Media & Communication Studies. He has done his Masters in Communication Studies with Media Research as his specialization from this department. An UGC- JRF, Mr. Gagare is recipient of bilateral doctoral exchange fellowship of University of Tübingen, Germany and is currently working on his Doctoral thesis on “Ideological Analysis of Reality Television”. Before joining S.P.P.U., he worked at the School of Media Studies, SRTM University as an Assistant Professor and co-coordinator for M.Sc. Electronic Media, then at YCM Open University as a Consultant (Mass Communication and Journalism) and also as Lecturer at R.D. National College, Mumbai. His areas of interest are Media Research, Mass Media audiences and Communication Theory.