Mr. Ajit Gagare is an Assistant Professor at the Department of Media & Communication Studies. He has done his Masters in Communication Studies with Media Research as his specialization from this department. An UGC- JRF, Mr. Gagare is recipient of bilateral doctoral exchange fellowship of University of TĂĽbingen, Germany and is currently working on his Doctoral thesis on â€śIdeological Analysis of Reality Televisionâ€ť. Before joining S.P.P.U., he worked at the School of Media Studies, SRTM University as an Assistant Professor and co-coordinator for M.Sc. Electronic Media, then at YCM Open University as a Consultant (Mass Communication and Journalism) and also as Lecturer at R.D. National College, Mumbai. His areas of interest are Media Research, Mass Media audiences and Communication Theory.